Enjoy this collection from year 1 to now: from one-offs, to campaigns, to random side-quests that sometimes never make it out. Godspeed.
Ratio
We created RATIO from scratch— a new and fun way to measure your high. We translated existing measures in a visual language that is easy to understand even for the non-consumer.
Branding, Creative Concept
Aviron
The future of connected rowing.
ARENA worked with the Aviron team to position their product as the link between human competitiveness, gaming, and fitness. Competition and self-improvement wrapped in one machine, we rooted AVIRON’s brand strategy on gaming insights that reflect a community-driven approach to exercise.
We reinvented the consumer-facing brand across all touchpoints with a crisp logo, electric colors, bold fonts and impactful imagery.
Camel Cafe
Introducing a film club founded by Canadian-Egyptian producer-director, Sara Elgamal. We paired the logo with an eccentric colour palette that echoes the streets of Cairo. Our exploration is heavily influenced by Sara’s beautiful imagery and experience.
- Branding
- Website
- Communication Strategy
- Copywriting
People’s Museum of North Korea 2023
(Market)
After a branding stint for Canadian-NGO HanVoice, we were tasked to create an awareness campaign for Canadians to realize a historical pathway for North Koreans to seek refuge in Canada was just approved by the government.
In 2022, we launched The People’s Museum of North Korea. An experiential pop-up made to let Canadian citizens into the life of a regular North Korean citizen. The campaign was covered by local and national media. The first iteration was an installation made to look like a home: a bedroom, living room, and kitchen. We invited North Korean escapee artist, Sun Mu to showcase his work alongside the installation.
With the success of the museum, we were asked to conceptualize a second museum in 2023. Enter Jangmadang, also known as The Market. A symbolic space for North Koreans, the market resembled an act of independence and a generation of kids born into entrepreneurial beliefs following the failure of the North Korean government’s promise of providence.
- Creative Direction
- Design
- XM
- OOH
- Digital
Wuxly
We created a way for Wuxly to stand out in the Canadian market by a simple refresh and adapted new strategic connections to its loyal and new audience, first through its local community.
We then encouraged a system of logos, brand voice, and visual direction for better brand recognizability.
To put these new brand tone to the test, we created a an out-of-home campaign to demonstrate Wuxly’s core pillars through visual haikus. That it’s made in Canada and made with recycled plastics, biodegradable materials, and that it’s made with warmth.
- Visual Identity
- Creative Direction
- Copywriting
- Production
Club Paris
Through branding, a flexible and easy to implement visual identity, sharp copywriting, and an interactive e-commerce store, we brought Club Paris to life as a nod to the ecclectic downtown-west Toronto scene.
Club Paris is now Toronto’s coolest wine shop, located on the famed Ossington Ave and curating a variety of the world’s best, independent wines, paired with designerware to complete your home bar.
Visit their store on Ossington or go ahead and start the night early via their online store.
- Branding
- Photography by Sandrine Some
- Website
- Copywriting
- Social
Nankind
In 2009 Audrey Guth, a mother in the midst of her own cancer journey, realized the burden that many parents with cancer face, juggling being a parent and patient. After meeting a mother with cancer and her child in a waiting room, she identified a gap in cancer care and knew she had to do something to help. Guth founded the Nanny Angel Network giving respite to moms with cancer by providing free nanny care for their children.
Over the years, Nanny Angel Network's program offering expanded far beyond just free nanny care – their support programs grew to include in-home child learning specialists, homework clubs, monthly activity boxes, support groups for moms undergoing treatment, and free meal boxes.
Through research and strategy, NanKind was born. A warm hug. A courageous identity. It represents all the love and the fearlessness families need.
- Branding
- Strategy
- Copywriting
Coca-Cola:
Unlock Summer
What if we gave teenagers the summer of a lifetime? We created a chatbot in Messenger to give teens ideas on what to do on a hot summer’s day. Free tickets were given away to lucky individuals looking to make the best memories during their break. Simply scan a Coca-Cola to unlock summer!
1. Art Direction