KERWINMADETHIS
KERWINMADETHIS


📁 Kerwin’s IdeasArt Director + Designer (Advertising and Branding)

Work with me (Anywhere)Currently: Toronto, Canada
Network:



Hey, its me, Kerwin. I hope I can entertain a couple minutes of your time by showing you a few of my favourite ideas. I worked in advertising as a hybrid art director (The Hive, Juliet Creative), followed by a couple years designing brands for cannabis (High12). My non-traditional pursuit for creativity has enabled me to do things beyond ads and branding like direct music videos, set design, be a jewelry handler, write scripts, and even start a virtual design office (Arena) during the pandemic.

Enjoy this collection from year 1 to now: from one-offs, to campaigns, to random side-quests that sometimes never make it out. Godspeed. 


Ratio



We created RATIO from scratch— a new and fun way to measure your high. We translated existing measures in a visual language that is easy to understand even for the non-consumer.

Branding, Creative Concept


People’s Museum of North Korea: NYC 2024



The (now) annual People’s Museum of North Korea was held during the UN General Assembly in NYC. HanVoice held the installation in two locations: one privately at the Korean Society with a panel of North Korean escapees and family members of those separated from their family, and another for public viewing in SoHo. 

This year’s theme and title is called ‘The Story of Divided Families’ — capturing stories of prisoners of war, Japanese abductees, Korean-American diaspora, and of course, North Korean refugees. 

The experience displayed stories from within the isolated state juxtaposed by the modern life outside the state. 

Editor’s Note: I had the privelage of touring and speaking with curious strangers and those directly influenced by the human rights issues through the duration of the exhibit. Having a space for meaningful discussions and hearing the resonance made by a 4-year long project has been a highlight of my career. I would consider this, a nuanced issue be accesible by many individuals, a success. Where design and creativity can anchor progress, change.

Concept, Curation, Creative Direction, Design

The team:


Made by Arena Ltd. 

Strategy: Sandrine Somé
Creative Direction: Kerwin Santos
Production Design: Electa Porado
Production Assistant: Pablo Cosme
Production Assistant: Josh Hatchkiss
Photographer: Jiraurd Key
Paid Ad Manager: Neil Parbhu