THE FUTURE OF CONNECTED FITNESS
As the pandemic disrupted traditional B2B revenue streams, Aviron needed to shift focus to a growing consumer market, positioning itself as a leader in the home fitness category. Recognizing the power of gaming and competition to drive engagement, Aviron sought to create a fitness experience that would resonate with consumers looking for a dynamic, community-driven approach to exercise.
We helped Aviron transform into a consumer-facing brand that merges the thrill of gaming with fitness. Our work centered on developing a bold new brand identity, including a refined logo, vibrant color palette, powerful typography, and high-energy imagery, positioning Aviron as the go-to smart-rowing machine for competitive, results-driven users. By rooting the brand strategy in gaming insights, we tapped into the motivation of self-improvement and friendly competition to create a compelling and engaging brand narrative.
Our partnership culminated in a successful Series A raise led by Samsung Next and Y Combinator, with Aviron gaining recognition from Forbes, TechCrunch, and more as a rising star in the fitness tech industry. Through consumer insights, a relaunch campaign, and a reimagined visual identity, we established Aviron as a leading force in at-home fitness innovation.
ART DIRECTION
BRANDING