People’s Museum of North Korea, 2022
THE INAUGURAL EXPERIENTIAL CAMPAIGN FOR HANVOICE
It’s really hard to talk about human rights in North Korea.
But we created a case study of how we can bring people into our movement.
We developed a concept where ordinary people could get involved with a low barrier to entry. We partnered with content creators, media, and organizations who knew how to tell stories. We utilized our volunteers to use the exhibit as a venue to talk about our cause. While this was a modest pilot, we are proud to have brought thousands more Canadians into our global tent.
CREATIVE DIRECTION
BRANDING & DESIGN
STRATEGY
The exhibit was featured on CTV News, CBC Radio, CityNews, Toronto Life, Represent Asian Project, She Does The City, and Fresh Daily among others. With the help of The Korean Vegan and numerous content creators on TikTok, Instagram, and Facebook, the exhibit has reached over 2.5 million people across different platforms.Over 3,500 visitors.
Over 2,000 emails.
Nearly $20,000 raised.
Over 2.5 million engaged online.
Art Director & Brand Designer
TORONTO/REMOTE
Open to projects
Freelance anywhere
Big scale stuff: www.arena.limited
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