THIS IS WHAT MADE IN CANADA LOOKS LIKE
We created a way for Wuxly to stand out in the Canadian market by a simple refresh and adapted new strategic connections to its loyal and new audience, first through its local community.
We then encouraged a system of logos, brand voice, and visual direction for better brand recognizability.
To put these new brand tone to the test, we created a an out-of-home campaign to demonstrate Wuxly’s core pillars through visual haikus. That it’s made in Canada and made with recycled plastics, biodegradable materials, and that it’s made with warmth.
BRANDING
CREATIVE DIRECTION