10 Year Anniversary
YOU’RE INVITED TO ALIGN’S 10 YEAR ANNIVERSARY WITH LULULEMON IN MUSKOKA, 2025
To celebrate the 10-year anniversary of lululemon's iconic Align collection, we created an immersive retreat in Muskoka, Canada for creators, wellness leaders, and brand partners. As Art Director, I led the creative concept and visual direction across the experience, beginning with the design of a custom PR invitation box that introduced guests to the event through a thoughtfully crafted unboxing experience reflective of the Align brand.
The multi-day retreat featured curated programming including outdoor yoga, guided meditation, a lakeside welcome dinner, bespoke merchandise, and a custom snack stand serving handcrafted popsicles by RuruBaked. I oversaw the event identity, environmental graphics, spatial design, signage, and guest touchpoints, creating a cohesive brand world that celebrated a decade of one of lululemon's most iconic collections while encouraging presence, movement, and connection in nature.
XM EVENT
CREATIVE DIRECTION
A PROJECT UNDER BREAD STUDIO
CO-CREATIVE DIRECTOR — SANDRINE SOMÉ
GRAPHIC DESIGNER — DUY NGUYEN, SANDRA DEE