EGGS!
A hardboil launch of the EGGS anthem! When Egg Farmers of Ontario came with a brief to cook up a social campaign, we answered yes. Though we crossed out an idea using mascots, another dream came to life— a jingle!
The strategy reframed the recipe-style approach, mainly giving an “eggs-first” approach to copy instead but of an “eggs-first” visual. The most exciting part for us was that eggs was pretty much in everything: cakes, whiskey-sours, bread... Things the internet cared about. The campaign revolve around showcasing eggs as the star ingredient in a variety of dishes, using a cheeky and humorous tone. All it asked for now was a soundtrack to crack the code.
CONCEPT