INTEGRATING FORESTERS TO THE CANADIAN LANDSCAPE FKA CANADA PROTECTION PLAN
BEANMANTM is a beloved CPP mascot for years. He’s familiar, ambigious, and he has brand equity here in Canada. We rebuilt the signature design into a new visual direction that Foresters was looking for.
Our message is simple. Life insurance isn’t about dwelling in the unknown, it’s about being present in the moment because we know we’re taken care of tomorrow.
“Peace of mind is just a phone call away”
CAMPAIGN CONCEPT
VISUAL IDENTITY
BRAND STRATEGY
A PROJECT UNDER NOTCH (PUBLICIS CANADA)